Bring Your Home Page into Focus

Good Home page design requires a strong focal point for the page. When a customer looks at the page, there should be one primary message (usually including a bold image) that jumps out. This should speak to the customer’s reason for coming to your site. It should emphasize best sellers, new products, or a current promotion that entices the customer to click and shop.

It can be difficult to select one message to put in that spot. Ah, but there is a solution. You can actually put a few (2-4) important messages in front of the customer with the use of rotating hero images at the top of the Home page. This is a very effective way to get your hottest promotion AND your new product line AND a best seller or best selling category with a big, bold splash right across the top of the page. If the customer clicks before they’ve seen all the rotating images, well, they clicked in and that is the goal! So, get focused and give rotating hero images a try.

Cinny’s is Creative Director at Timberline Interactive and can usually be found on the phone, in Photoshop or hacking CV3 templates... sometimes all three at the same time. She has over 15 years of commerce design experience and lives in Middlebury, Vermont.

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