The Next Big Thing: Multi-channel Funnels

Want to see how all your marketing efforts work together to create a conversion? The new Multi-Channel Funnels feature in Google Analytics does this by showing you all the marketing efforts (or channels) a buyer interacted with prior to purchasing. It includes everything: organic search, paid search, affiliates, ads, social networks and more. Here’s an introductory video on multi-channel funnels.

Andy Dunn is Timberline's VP of Marketing and manages large volume pay-per-click, comparative shopping and other online marketing campaigns. Andy has managed online marketing campaigns for Vermont Teddy Bear, the National Gardening Association, Wine of the Month Club and many others.

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