We’re always trying to find ways to increase conversions from AdWords, and here’s a great one. You can expand your AdWords listing with extremely specific merchandise information by enabling what Google calls “product extensions”. As you can see from the photo, when I search for “order soccer trophies online” I get the expected collection of ads down the right side of Google, but Dinn Trophy has enabled product extensions, so their ad stands out in the crowd. They’re paying the same CPC (cost-per-click) regardless of whether a user clicks on the main text or any of the specific offers within the product list.
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- Caleb Burkle: Good question Dave. I am by no means a lawyer and I certainly would ta...
- Dave: I've been reading a lot about the legal ramifications of pinning copyr...
- Antonio Pike: Google announced a few weeks ago its version of the Facebook "Like" bu...
- William Rill: Great write-up. I was getting itchy to jump down here and make a comme...
- Eric Winter: I just wanted to add a note regarding analytics and Ad Extensions. F...
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