Optimize email for mobile devices

According to a report from Knotice over 20% of retail email is opened on a mobile device. This number has certainly grown since Q4 2010. Are your emails optimized for a mobile device? According to Kathie Ross of Email Energetics you should follow these tips in the design of your email:
1. Include pre-header text at the top that is clickable
2. Include link to mobile version which is a text version.
3. Top navigation should be text links
4. Use alt text on images

Andy Dunn is Timberline's VP of Marketing and manages large volume pay-per-click, comparative shopping and other online marketing campaigns. Andy has managed online marketing campaigns for Vermont Teddy Bear, the National Gardening Association, Wine of the Month Club and many others.

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