A Picture Is Worth 1000 Words

In the fast placed world of social media and its relationship with your online business there is a new rising star. Pinterest is becoming more and more popular with internet users and retail companies.

So what is Pinterest?

Simply put, Pinterest is a place to share pictures. But it does go a bit deeper than that. So a user makes an account (currently you must be invited or sign up for a invite waiting list) using their Facebook or Twitter account, (which you can disconnect later if you wish) Pinterest looks to see if any of your friends are using Pinterest and adds them to your “follow” list. You can also choose to follow more people/companies as time goes on. Your “boards” are essentially categories in which you post or “pin” pictures, say, of your products with a short comment. Your followers will either see your pins on your company’s page or on the “home” page that feeds in all followed users pins. Once a pin is made users have the ability to “like”, which simply adds to the tally of “likes” under the picture and depending on their settings, shows up on their Facebook and/or Twitter account. A user can also comment on the pin and/or “re-pin” which takes the picture and adds it to their own board, allowing their followers to see it.

Pinning it.

So there are a few ways to pin. You can simply upload a photo from you computer, easy enough, but what if you want to pin a picture you are looking at online, do you now have to download the picture then upload it to Pinterest? Nope, they have that covered, when you sign-up (or later if you want) you install a small program whose icon sits next to your bookmarks. Whenever you see an image online that you like and would like to add to one of your boards you simply click the “pin it” icon and all the images on the page pop up for you to choose from and you add your comments and poof, it is added to your site for all to see. The final way, and one I think all retailers should have, to pin an image is to have a button on your product page (like the Facebook or Twitter button) which allows any visitor to pin it to there own board.

Why should my company join?

Why not? Any way that you can get your products more attention should be done, right? Right. This is especially true with the pin it social button. It is all well and good to post products to your own boards but the real viral power comes when people pin them to there own board. Your Facebook friends probably already know about a lot of your products but when they pin them to their own boards it allows a whole new group of people to see your stuff. When their friends re-pin and their friends re-pin you have just exposed potential thousands of new people to your products.
When someone pins a picture or product to one of their boards they not only can link to your site but can also include a price. Not to mention these links will vastly improve your SEO, the more links out there to your site the better.
Another great SEO benefit is that, unlike other links such as Facebook, your analytics will be able to tell you exactly which product interested a potential client, giving you a good idea which products should be displayed prominently on your site.
Another great idea is to hold a contest. Challenge your clients to get the most re-pins or to show the best picture of one of your products in action. Handing out a 50 dollar gift certificate to the winner may be well worth the exposure that the contest generates.

Where do I go from here?

Check it out for yourself! Or drop me a line at Cburkle@tli2.com. I will be happy to give you some advice, set you up with an account or apply a pin-it button to your product page, trust me it will be well worth it.


2 Comments on "A Picture Is Worth 1000 Words"

  1. Dave says:

    I’ve been reading a lot about the legal ramifications of pinning copyrighted material (even if one is unaware of its origin). Do you recommend that we discontinue pinning any material that is not our own?

    • Caleb Burkle says:

      Good question Dave. I am by no means a lawyer and I certainly would take my advice with a grain of sand, however I did do a bit of research about this.
      From what I can make out you are safe if you are selling the item on your site, in the long run even if you are selling someone else’s product, you are still promoting the sale of them and they, in turn, will receive more business from you, win-win.
      Pintrest has addressed this issue by supplying a line of code (NOPIN code) that can be added to any web site that does not want their pictures pinned.
      In addition to the NOPIN code, copyright holders can request that material be taken down with this online form.
      Other than, say, using a certain cartoon mouse to endorse your products I would say you are pretty safe. I can’t think of any good reason that someone would not want their product reaching more people.
      As far as pinning someone else’s product that you DON”T sell, well I would just say make sure you are linking back to their site. Happy pinning!

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