Facebook for business. Changes, part one.

As many of you may know, Facebook is under going yet another change. While it’s available now if you’re ready for the switch, on March 30th all business Facebook pages will be forced into the new “Timeline” format. Now, there are going to quite a few changes and in an effort to keep these blogs from taking up your entire morning reading I am going to cover these changes in a couple (two or three) separate installments.

So today I am going to go over the Profile and Cover Images and Apps (formally known as “tabs”).

The Profile Image is the smaller image that appears on top of the cover image (banner image) in the bottom left hand corner. First of all the image needs to be square. It should be able to stand alone, as it will appear by itself often, but should also work well with your cover image.

The Cover Image is the large banner-like picture that appears at the top of the homepage. Unfortunately there are quite a few restrictions as to what this image can be. First of all the max image size is 815px width by 315 px height and a minimum size of 399 px wide. If you exceed the max or don’t meet the min Facebook will resize your image. Next you can not have any calls to action, that means no prompting to “like” the page, share the site or visit their website. You can have no contact info and no pricing or discount/sales information. You should stay consistent with your branding and can certainly have logos, taglines and product images but that is about the extent of the advertising you can do with this image space.

Apps used to be called tabs, and you can make your own, find premade ones online or just use those provided by Facebook. The thumbnails for the Apps are located beneath the like and message buttons on the right below the Cover Image. The thumbnail images are customizable at 111 by 74 px (anything smaller will appear centered surrounded by whitespace) with a 1 px internal border and, when clicked on, will expand to take up the entire page at width of 810 px. On the homepage up to four thumbnails will be displayed next to a drop down menu display your remaining (up to 12) Apps. The first (leftmost) thumbnail will be photos and cannot be changed from being in the first position, however you can choose what photo is featured in the thumbnail. The second will be, by default, “likes”, however, you can choose to place it anywhere in the order that your Apps are displayed, this goes for all other Apps as well. Basically you can choose the order of appearance of your Apps, with the exception of the first, being photos.

One of the unfortunate changes made to the Apps feature is that you can no longer set a default landing tab (App). Whereas before you could set your page to take visitors directly to the “like us” or “become a fan” page, now visitors will be taken right to the homepage. You can send out links to take people directly to an App but general visitors (like someone that used the search bar) will be taken to the homepage. The reason that this is unfortunate is that people when people are taken directly to the “become a fan page” is much more likely to do so than when people have to click on the thumbnail to get there, thus hurting your ability to network. You can have a lot of fun with Apps, using them to make games, client stories, recipe books and so much more.

In a few days I’ll have another post up to take you further down the Timeline. I hope this one was helpful and I certainly strongly encourage EVERY business to make a Facebook page as social media is a very powerful marketing tool, and in the kingdom of social media Facebook is king.

As always, if you need some help setting up your new Facebook timeline or need any help with your business website and marketing contact us at marketing@tli2.com , also don’t forget to check out and “like” us on Facebook! www.facebook.com/timberlineinteractive

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