FACEBOOK FOR BUSINESS. CHANGES, PART THREE.

This will be my final installment of our “changes to Facebook” series, admittedly a bit later then I promised but alas we all get busy from time to time. In this final chapter I will discuss Ads and the Admin page.
On the users page in the top right corner a feed (or ticker) will be generated based on social content, such as “Larry Jones likes YourCompanies post”. It is a simple way of spreading the word to friends of fans, of course the challenge lies in posting content that your fans will “like”.
Sponsored stories act a bit differently. They come to fan’s homepages, mobile devices rather then appearing on the ticker.
There is also something new called the “log-out experience” wherein a user can chose to logout through your company’s Facebook page and be taken to a website of your (the company’s) choosing. Personally I don’t see a giant benefit to using this function, but I suppose it can’t hurt.
In place of the “Deals” from the old Facebook we now have “Offers”. They will appear in the newsfeed and can be a sponsored story but don’t have to be. You company will define the terms of the offer (availability, deal, etc) and fans will click to redeem via an email sent by Facebook. Offers are a great way to sell some products and get more fans that want to receive these offers, and they’re free!
The final bit of this blog is about where the magic happens, don’t worry, I don’t mean in an “MTV Cribs” sort of way, I am talking about the Admin page. I find it to be pretty intuitive in its operation however here’s a few important things that can be controlled from this page. First of all you can of course manage your content and users. You can create ads and offers. From here you will have the ability to share Facebook posts and email other users. There are some handy graphs and stats that if used properly can provide some interesting insights to how your page is being received. You will have the option to request Facebook for a name change. In the messages area messages can be turned off if you don’t want fans or non-fans writing on your timeline. You can reply to messages via the admin page however you cannot message individuals first.
My main advice with the admin page is to explore it for a bit and become aware of all the options and functions of the new Facebook.
So what is my final take on the Facebook timeline? I think it’s got its pros and cons. I think that there is some great potential for advertising and getting your brand established. I certainly wouldn’t rely on it solely to promote your company but I do think that any company serious about making their presence known on the web should definitely spend some time making sure that their Facebook page is attractive and populated.
Thanks for reading and as always your friends here at Timberline Interactive are always happy to help with any of your web business needs so don’t be shy, drop us a line at Marketing@tli2.com

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