This is going to be a hard blog post to write because of my love for the warm months and summertime fun (it’s a rough day for me when I have to put the golf clubs and fishing poles away). However what I have to say is VERY important. The holidays are coming and with them come family, friends, food, fun and for many of our clients, the busiest sales time of the year.
So don’t get caught unprepared! Start implementing your changes now so they are ready when the time comes.
Other than making sure your site is running correctly (duh), here are a couple of very important areas to make sure you have rocking and rolling:
Make sure your product pages are ripe with reviews, have pleasing photos of your products, and please please please have big colorful and properly located call to actions (add to cart buttons).
Have a very clean, easy, and fast checkout process. Have you looked at your abandoned cart numbers recently? Almost everyone that I have looked at these numbers with are shocked to see how many people have picked out their purchase and start to go through the process to buy and end up leaving before finishing. These abandonments are very often lessened by doing a few alterations to your checkout process, so get together with us or an expert and take a good hard look at what can be done to improve this VERY important area of your site.
Triggered Emails are great for business. They have a vast array of functions that are all really powerful. You have your review request email sent after a purchase (of course you want to allow a bit of time for delivery) that are great for building up your review section and passing on the words of happy customers (and also great for “mending the fences” with people that may have had a less then satisfactory experience). There is your gift certificate emails, great for bringing in customers, new and returning. Of course the most important triggered email is the abandon cart email. I cannot stress this one enough, this email quickly pays for itself. It is sent a day or so after someone leaves the checkout process without finishing. It sends a gentle reminder to let the customer know that they have left something in their shopping cart and provides a link back to checkout process. These emails have an average of a 15% conversion rate and, in some of client’s cases, over a hundred thousand dollars is missed revenue!!! This is free money people!!! So if you don’t have triggered emails you should very strongly consider having a nice template made that relays your branding and styles to assist in your online business. You are seriously missing out if you don’t.
Have a great template put together and get the word out about sales events, new products and reminders to get holiday shopping done ahead of time. Sure, not everyone reads every newsletter, but plenty of people take a look, and if you’re offering something special there is a good chance for you to drum up some solid business.
These little babies are a great way to spread the word of holiday sales, upcoming events, new products and so much more. They are fairly inexpensive and very much worth your time to get set up.
I have very rarely seen a website that is perfect for ecommerce, and I have often seen sites that could stand a lot of improvement. I said it before and I’ll say it again; Now is the time to make sure your ready to have a great holiday season. So get together with us soon and let’s make sure that while you’re enjoying the festivities with your loved ones your website is busy working away and making you the money that your company relies on!
Let’s talk! Marketing@tli2.com