• Establish goals for your site, then measure against them.
• Follow best practices in graphic design and focus on the items that are crucial to conversions.
• Install an abandoned cart program.
• Perfect your site search.
• Tune up your SEO & SEM.
• Segment your email campaigns.
• Use A/B testing to drive sales.
• Enhance your security, guarantee, and USP messaging.

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Eight Smart Approaches for a Tough Economy - Bud Reed

Dwight Sholes, President and owner of a newly established company Route 2-0 in Bowdoinham Maine, speaks at the Timberline Interactive "Big Picture Marketing in a Multi-Channel World" seminar in Boston, September 25, 2008.
Dwight's presentation, entitled "Supporting your brand with Customized, targeted e-mail" spoke about the following:

• Learn how well executed e-mail can make your advertising, direct mail and catalogs more effective.
• Discover why e-mail is the most customizable direct marketing medium that exists today and how you can easily send highly targeted messaging to drive sales and ROI.
• Find out why e-mail is not a great customer acquisition tool, but is a fantastic customer retention tool.

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· Effective E-Mail Marketing in a Multi-Channel World - Dwight Sholes

Sarah Fletcher, Creative Director of Catalog Design Studios in Providence Rhode Island, speaks at the Timberline Interactive "Big Picture Marketing in a Multi-Channel World" seminar in Boston, September 25th, 2008.
Sarah's presentation, entitled "Building Your Brand - Your Company In Print" spoke about the following:

• Understand how to leverage the creative elements that make up your brand
• Learn how to see your brand as its own unique entity.
• Find out why developing key messages and unique selling propositions are essential to developing a unified creative strategy and creating synergy across channels.
• Take-home tips and techniques you can use to increase sales right now.

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· Building your brand-your company in print - Sarah Fletcher

Tom Funk, VP of Client Services, speaks at the "Big Picture Marketing in a Multi-Channel World" seminar in Boston on September 25th, 2008.
Tom's presentation, entitled "Showcasing your brand-the online experience" spoke about the following:

• Learn practical tips for improving your conversion rate, creating more intuitive navigation, improving landing page designs, presenting your brand's "unique selling Proposition" online, and more.
• Find out how you can use free A/B testing and web analytics tools to identify opportunities, and quantify the improvements you make.
• Improve the results of your paid search-engine advertising and search-engine optimization (SEO) to drive more visitors to your site.
• Learn proven strategies for attracting customers from both the high-traffic "head terms" and the highly specific, high-converting "long tail" of search.

PowerPoint
· Showcasing your Brand - The Online Experience - Tom Funk

Tom Funk, VP of Client Services, speaks at the Internet Retailer 2008 Conference & Exhibition in Chicago on June 9th, 2008.
Tom's presentation, entitled You and the Third-Party Platforms — Is it time to upgrade?" discusses the following:

• Types of eCommerce Platforms and Hosting
• How to Know When It's Time to Upgrade
• Making the Most of What's Available to You
• Cost Comparisons
• Projecting the ROI on a New Site

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· You and the Third-Party Platforms — Is it time to upgrade? - Tom Funk

Tom Funk, VP of Client Services, speaks at Vermont/New Hampshire Direct Marketing Group Conference - 2007
Tom Funk led a session entitled "Advanced Search Engine Optimization" covering topics:

• Search Engine Ranking Factors
• Web Site Best Practices
• Local Search
• Integrating Paid and Natural Search
• Key Performance Indicators

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· Advanced Search Engine Optimization - Tom Funk

Bud Reed and Eric Winter speak at Vermont Travel Industry Conference - November 29, 2006
Both Bud Reed and Eric Winter led a session entitled "Converting Website Visitors to Buyers: What you Need to Know" covering topics:

• Natural or Organic
• Paid Search
• Best Practices for Your Site

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· Vermont Travel Industry Conference - Bud Reed

Vermont Travel Industry Conference Advanced Session Covering Topics:

• The Coming "Seismic Shift" Regarding Natural Search
• Importance of Local Search
• Video on the Web
• Importance of on-line PR

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· Vermont Travel Industry Conference (Advanced) - Bud Reed

Bud Reed Speaks at NEDMA Conference - November 30, 2006
Bud Reed spoke about "Effective Internet Marketing - In a Dynamic and Competitive Environment" Covering topics:

• Natural or Organic Search
• Paid Search
• Tracking & Measurement

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· NEMOA Presentation - Bud Reed

Bud Reed Speaks at Vermont/New Hampshire Direct Marketing Group Conference – 2006
Along with colleague Sundeep Kapur, director of strategic marketing of NCR, Inc., Reed led a session entitled "Internet Marketing 2007: Ready to Ride the eCommerce Rapids?" at the annual conference on April 26, 2006. The interactive session primarily focused on:

• Web site content as a key component of search engine marketing
• The declining value of paid search
• Continued importance of e-mail marketing

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· Ready to Ride the eCommerce Rapids – Bud Reed & Sundeep Kapur

Timberline Founders do Presentation for eCommerce User Group
Bud Reed and Rick Fitzsimmons, founders of Timberline Interactive, spoke at the annual Rigden, Inc. user group conference, presenting the new integration of Rigden’s catalog software and Timberline’s online shopping cart platform, TICommerce. The conference was held March 8, 2006.

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· Rigden Conference - Bud Reed

Bud Reed Speaks at Vermont Travel Industry Conference – 2005
While addressing an audience of innkeepers and tour operators from the Vermont Travel industry, Bud Reed presented the top-level concepts that are most important for Web sites competing in the travel industry. The interactive session primarily focused on:

• Basics of Site Design and Web Marketing
• Natural Search
• Paid Search

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· VT Travel Conference - Bud Reed

Bud Reed Speaks at Vermont/New Hampshire Direct Marketing Group Conference - 2005
Bud Reed leads a panel of industry experts in a discussion entitled, “Crossing over to the Web – are you behind the curve?” at the Vermont/New Hampshire Direct Marketing Group’s Annual Conference on May 4, 2005. Topics include:

• Site design and functionality
• Natural search and paid search
• Integration with other marketing channels
• Tracking and measuring results
• New customer acquisition

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· Crossing Over to the Web - Bud Reed