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Here's a sample of the seminar series that took place in 2007 This seminar is designed for business and marketing executive in e-Commerce, B to B, and Financial
Services who need to stay competitive on the Internet. In just a half day, you will learn the critical concepts and strategies for effectively establishing or improving your company’s success on the Web.
We will focus on the three most important topics in Internet Marketing today and tell you how to integrate these strategies for best results:
| 1. |
Search Engine Optimization: Increasing traffic to your site through the natural or “organic” listings
at Google, Yahoo and more. |
| 2. |
Paid Search Engine Advertising: Using pay-per-click advertising strategies for additional, highly
targeted traffic. |
| 3. |
Letting E-mail Turn Visitors into Customers: Once you’ve successfully used search engine
marketing to acquire new customers and the e-mail addresses of prospects, use E-Mail Marketing to grow
profitable relationships. |
You will leave this interactive session with no less than three actionable ideas to take back to your company and implement immediately.
This workshop is not an overview; it is a lively, hands-on session that will bring you detailed information and new insights to guide your business’s growth. Presenters incorporate live site reviews using attendees Web sites as examples throughout their presentations.
The workshop ends with a working lunch, with tables hosted by the speakers for in-depth discussions about your particular areas of interest.
Who should attend? Marketing and Direct Marketing executives, and other executives who need a better understanding of how the Internet can grow their business
The fee is $150 per person.
"We learned tons! Lunch with the presenters
was an added bonus since they really spend
time specifically on our business issues."
Tami O’Connor
Director of Marketing & Sales
Educational Innovations, Norwalk, CT
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