• Understand how to leverage the creative elements that make up your brand.
• Learn how to see your brand as it's own unique entity.
• Find out why developing key messages and unique selling propositions are essential to developing a unified creative strategy and creating synergy across channels.
• Take home tips and techniques you can use to increase sales right now.

Sarah Fletcher
Sarah has worked in almost every capacity in catalog creative—from copywriter to photographer to creative director. Her main focus for the past fifteen years has been catalog design and development working with companies like International Paper, Scholastic, Gorton's Fresh Seafood and the DMA. She is a regular contributor to Catalog Success Magazine, Multichannel Merchant and DM News, and has judged the Multichannel Merchant Awards and the International Echo Awards.

Your website is a vital income stream where orders are generated from online marketing, traditional offline direct marketing, or a combination of both. That's why improving your website's usability and design can be the most profitable investments you can make!

• Learn practical tips for improving your conversion rate, creating more intuitive navigation, improving landing page designs, presenting your brand's "unique selling proposition" online, and more.
• Find out how you can use free A/B testing and web analytics tools to identify opportunities,and quantify the improvements you make.
• Improve the results of your paid search-engine advertising and search-engine optimization (SEO) to drive more visitors to your site.
• Learn proven strategies for attracting customers from both the high-traffic "head terms" and the highly specific, high-converting "long tail" of search.

Tom Funk
Tom is VP of Client Services at Timberline Interactive, which specializes in e-commerce websites and online marketing for firms like Lake Champlain Chocolates, Gorton's Fresh Seafood, VBT Bicycle Vacations, and others. Tom spent six years as Web Manager at The Vermont Teddy Bear Company, and its sister brands Calyx & Corolla and PajamaGram. A speaker at Internet Retailer, and the DMA, Tom has extensive experience in SEO, paid search advertising, Google Analytics, website usability and online merchandising.

E-mail marketing has emerged as a distinct sub-discipline of direct marketing. It sits at the intersection of marketing and technology and requires specific expertise to be done correctly.

• Learn how well executed e-mail can make your advertising, direct mail and catalogs more effective.
• Discover why e-mail is the most customizable direct marketing medium that exists today and how you can easily send highly targeted messaging to drive sales and ROI.
• Find out why e-mail is a not a great customer acquisition tool, but is a fantastic customer retention tool.

Dwight Sholes
Dwight has over 20 years' experience in sales and marketing. During the dot-com boom he leveraged his direct marketing skills to become an early expert in the emerging medium of e-mail marketing. In 2001, he founded Quotient Marketing, providing the technology and strategic insight to help clients like Krispy Kreme, Liberty Travel and Silversea Cruises create and sustain highly successful e-mail campaigns. After selling Quotient to Fishbowl Marketing in 2007, he established Route 2.0, a boutique consultancy dedicated to optimizing clients' online marketing.