A retailer, direct mailer and on-line merchant, Dakin Farm is one of New England’s oldest and most respected mail order food purveyors. It sells farm fresh New England food items through a consumer and corporate catalog and at its Web site, www.dakinfarm.com.

Timberline’s marketing team works closely with Dakin Farm and actively manages their e-mail and pay-per-click marketing campaigns, the result of which has most dramatically been felt at the holidays, when Web orders have grown year after year. Dakin Farm also retains Timberline’s marketing services for Web site analytics monitoring. With Timberline’s monthly monitoring and reporting of key performance indicators, Dakin Farm business managers can be sure that any site behavior changes will be noticed and acted upon when necessary.

"Timberline is great!… They are such nice people, they do excellent work, they are highly knowledgeable. They care." –SC

The Baker’s Catalogue, the online and direct-mail catalogue arm of the renowned King Arthur Flour, specializes in selling all the essential items for the personal and professional baker. Their site, at www.bakerscatalogue.com, does brisk business.

The Baker’s Catalogue was interested in capitalizing on their unique online product offering and increasing its Internet profitability. After dabbling in online marketing in-house, they turned to Timberline Interactive to help launch an aggressive pay-per-click campaign. The results were far better than expected and the program continues to grow. And, since working with Timberline’s marketing team on PPC, The Baker’s Catalogue has retained Timberline for additional online marketing services, including search engine optimization and strategic partner consulting.

Legacy Parenting Company operates a Web site at www.thetotaltransformation.com, where it promotes and sells two integrated products: a comprehensive multi-media behavioral modification program for parents and children and a unique, telephone-based parental support service. Historically, the Web site served primarily as a fulfillment channel from off-line promotions, including infomercials.

Legacy wanted not only to increase product orders at its Web site, but also to use the site to up-sell the parental support telephone support service. Timberline Interactive made many enhancements to help achieve these goals, including improved use of online video, A/B split testing and a vastly expanded pay-per-click campaign. As a result, in just the first few months Legacy saw an increase in sales.