When you’re looking to engage your customers in your social network, go one step further. Posting your social icons where your customers will consistently see them is a great best practice, but if you want to get a bigger following in a shorter period of time, try other tactics too.
Involve them in a trade of sorts. Ask them to like you on Facebook and in return give them something back such as a discount on your products, early social fan sales, free shipping, etc. Below are some email marketing examples that spotlight great ways to do this:
Another great way to get a larger following on your social networks is to involve your customers in the community – exchanging ideas, following along on some longer event, creating fans of the week, etc. The ideas are endless and will get your customers involved in your community in a fun way and hopefully keep them coming back for more. Following are a couple of industry examples: