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Socialize Email Marketing Campaigns – Part 2

When you’re looking to engage your customers in your social network, go one step further. Posting your social icons where your customers will consistently see them is a great best practice, but if you want to get a bigger following in a shorter period of time, try other tactics too.

Involve them in a trade of sorts. Ask them to like you on Facebook and in return give them something back such as a discount on your products, early social fan sales, free shipping, etc. Below are some email marketing examples that spotlight great ways to do this:

Socialize Email
Facebook Friends PreviewLike Us on Facebook Example Image

Another great way to get a larger following on your social networks is to involve your customers in the community – exchanging ideas, following along on some longer event, creating fans of the week, etc. The ideas are endless and will get your customers involved in your community in a fun way and hopefully keep them coming back for more. Following are a couple of industry examples:Facebook Fan of the WeekSocialize your Email example Facebook Charitable Campaign Example

Socialize your Email Marketing Campaigns

Socialize your Emails Part 1
by Kathie Ross

Rarely do you see an email marketing campaign these days without social links. They have become synonymous with email campaigns. There are many different ways to use them and to promote them.  Some of which are:

  1. Join Us and Like Us links
  2. Share with your friends links
  3. The big trade – offering something for liking them on Facebook, etc ( I will talk about this in a later blog post)
  4. Community involvement with a twist ( I will talk about this in a later blog post)

The most common way is to use the social icons as ways to get customers to “Like” or “Join” the social community. This allows companies to communicate with their email recipients in many different ways. It will also help the company to go more viral in their approach thus getting more followers, more email sign ups and ultimately more purchases.  Over time I have collected some of my favorite designs. It’s fun to see the style that each company puts into their individual email – the branding of their social programs.

Following are some of my favorites:

Join/Like:

Socialize Email Marketing

Social Email Marketing

Social Email Campaigns

Socialize Email Campaigns

Facebook and Twitter in EMail

Facebook and Twitter in Email

Promote Facebook in your Emails

Icon for promoting Facebook in your Emails

Social Icons for Email

Social Icons for Email

SWYN (Share with Your Network) Share icons allow companies to get their email recipients to pass on their email campaigns to anyone in their Facebook, Twitter or other networks:

Socialize Your Email with Share Buttons

Socialize your Email with Share Buttons

Socialize Your Email with Facebook Buttons

Socialize Your Email with Facebook Buttons

The examples above are great ways to get started with socializing your email. In the next blog post I will follow up with some further examples of getting new followers.