Archive for July, 2011

Socialize your Email Marketing Campaigns

Socialize your Emails Part 1
by Kathie Ross

Rarely do you see an email marketing campaign these days without social links. They have become synonymous with email campaigns. There are many different ways to use them and to promote them.  Some of which are:

  1. Join Us and Like Us links
  2. Share with your friends links
  3. The big trade – offering something for liking them on Facebook, etc ( I will talk about this in a later blog post)
  4. Community involvement with a twist ( I will talk about this in a later blog post)

The most common way is to use the social icons as ways to get customers to “Like” or “Join” the social community. This allows companies to communicate with their email recipients in many different ways. It will also help the company to go more viral in their approach thus getting more followers, more email sign ups and ultimately more purchases.  Over time I have collected some of my favorite designs. It’s fun to see the style that each company puts into their individual email – the branding of their social programs.

Following are some of my favorites:

Join/Like:

Socialize Email Marketing

Social Email Marketing

Social Email Campaigns

Socialize Email Campaigns

Facebook and Twitter in EMail

Facebook and Twitter in Email

Promote Facebook in your Emails

Icon for promoting Facebook in your Emails

Social Icons for Email

Social Icons for Email

SWYN (Share with Your Network) Share icons allow companies to get their email recipients to pass on their email campaigns to anyone in their Facebook, Twitter or other networks:

Socialize Your Email with Share Buttons

Socialize your Email with Share Buttons

Socialize Your Email with Facebook Buttons

Socialize Your Email with Facebook Buttons

The examples above are great ways to get started with socializing your email. In the next blog post I will follow up with some further examples of getting new followers.

Adwords Position Reporting

It’s no secret that those paid search ads at the top of google search results get the most attention and the most clicks. Eye-tracking heatmap studies have long identified this “golden triangle” as the area where online shoppers focus.

If you’ve ever wondered just how big a difference there is between and average AdWords position in the top yellow box (typically 1-3) or down right side (usually 4 or more), now you can find out.  The new segmenting option in AdWords allows you quantify just how big a difference placement can make. Top vs. Side stats can be readily accessed inside AdWords:

Select the Campaign, Ad groups, Ads or Keywords tab
Click the Segment button in the toolbar above your data
Select Top vs. side from the drop-down – you’ll see the results in rows beneath each of your ads.

New position reporting in Adwords

We’ve seen top ad placement clickthrough rates over 10 times greater than right side placements. Suddenly, that slightly higher bid seems a lot more appealing, doesn’t it? It’s certainly worth examining your data, and looking at ways to optimize your bidding and take advantage of top placements. With a significant lift in clickthroughs, those higher bids may pay for themselves before you know it.

Optimize email for mobile devices

According to a report from Knotice over 20% of retail email is opened on a mobile device. This number has certainly grown since Q4 2010. Are your emails optimized for a mobile device? According to Kathie Ross of Email Energetics you should follow these tips in the design of your email:
1. Include pre-header text at the top that is clickable
2. Include link to mobile version which is a text version.
3. Top navigation should be text links
4. Use alt text on images