Archive for July, 2011

Socialize your Emails Part 1
by Kathie Ross

Rarely do you see an email marketing campaign these days without social links. They have become synonymous with email campaigns. There are many different ways to use them and to promote them.  Some of which are:

1. Join Us and Like Us links
2. Share with your friends links
3. The big trade – offering something for liking them on Facebook, etc ( I will talk about this in a later blog post)
4. Community involvement with a twist ( I will talk about this in a later blog post)

The most common way is to use the social icons as ways to get customers to “Like” or “Join” the social community. This allows companies to communicate with their email recipients in many different ways. It will also help the company to go more viral in their approach thus getting more followers, more email sign ups and ultimately more purchases.  Over time I have collected some of my favorite designs. It’s fun to see the style that each company puts into their individual email – the branding of their social programs.

Following are some of my favorites:

Join/Like:

Social Email Marketing

Socialize Email Campaigns

Facebook and Twitter in Email

Icon for promoting Facebook in your Emails

Social Icons for Email

SWYN (Share with Your Network) Share icons allow companies to get their email recipients to pass on their email campaigns to anyone in their Facebook, Twitter or other networks:

Socialize your Email with Share Buttons

Socialize Your Email with Facebook Buttons

The examples above are great ways to get started with socializing your email. In the next blog post I will follow up with some further examples of getting new followers.