Archive for January, 2012

Power of the written word

What do you do before making a purchase? Personally I do a few things. I look around for a good deal, I try to decide whether or not I really need said item, and I research, research, research. Part of my research is understanding the item, for instance, I recently set out to purchase a new television (my old one somehow managed to get a remote lodged in it during a certain sporting event). I realized I didn’t know the difference between plasma and LCD, so I looked it up and decided what technology was right for me. Then it came time to decide on a model. Let me tell you, there are a lot of TV models out there. I found a few that matched the specifications that I wanted and narrowed down my choices. This is the point at which the most important part of my research happens, product reviews. How many times have you done something or bought something simply because someone recommended it? People want to hear that others were happy with their experience in their own words.

So if you looking to make an online purchase and you don’t actually know anyone that owns the item where do you go? Savvy folks may have a favorite review site. Some may just type it into a search engine. Why not make it easier for your clients by adding review area to your product’s page! And how do you populate this review area you ask? Two ways, you can have a “write a review for this product” link on your product’s page and/or the more effective version, you have a self triggered email that requests a review from the recipient. You would be very surprised how many people will take a minute or two to write a few sentences about a product they love. Which brings up an interesting point. What about bad reviews or those few bad apples out there that might write something rude? Simple, your administrator must approve any review that gets posted to your site. Not to mention poor review gives you the opportunity to comment back to the unsatisfied party and the chance to show your great customer service. I also encourage you to put a few “three star” reviews as apposed to all “five star” just to show the validity of your review area.  So how do you get this wonderful service? Simple again, you can add it to your site along with other custom email services in the email 6 pack upgrade (to be addressed in an upcoming blog) or by it’s self  by contacting us at marketing@tli2.com!

Worried about not getting the bang for you buck? A client of ours recently added it to their site and within the first week had over 70 great comments over a bunch of different product pages. Take a look at bostoncoffeecake.com! The reviews are in the tabbed area under the product area.

In the end this is a great way to promote your product, encourage sales, and put a smile on your face for a job well done!

New Years Resolutions

The team at Timberline would like to extend a thank you to all those that worked with us though the holiday season! We know everyone was busy as people do more and more of their seasonal shopping online. In the doldrums after the holiday rush it is almost hard to remember how much we were all scrambling to make sure everyone was prepared to accommodate their respective clients. Perhaps this relatively slow time would be best used reflecting on the past month or so. Time for some new years resolutions! Maybe less sweets, more gym time, or throwing that pack of smokes in the garbage? That’s up to you and your version of Jiminy Cricket. What I would like to suggest is a bit different. I am encouraging you and your co-workers to take a look at the past year of business with emphasis on the end of the year. What went right? What went wrong? What would you have liked to have that you just didn’t get going? There is no time like the present to get started and your friends at Timberline are standing by to help you reach your goals! So drop us a line at marketing@tli2.com and we can start the progress train a’rolling. Make that wish list and let’s work together to ensure that we not only have as good of a year as last, but we increase productivity, efficiency and income! We hope that everyone had a happy, safe and fun holiday season and we look forward to working with all of you throughout the upcoming year!