Archive for February, 2012

a pinteresting update

Our beloved client April Cornell added the Pin It button to their product pages and within the first day reported a major spike in sales! Way to go April!

See the blog below (two down actually) to learn more about Pintrest. Don’t hesitate to contact us at if you have any questions!

Make the most of what you don’t have

I walked into a bakery the other day searching out my favorite cookies, (oatmeal chocolate chip) unable to locate them in the glass case I approached the sales person and asked if she had any. After taking a look around and checking with the baker she returned and informed me politely that they had just sold out of the last batch (it was admittedly late in the day). Perhaps sensing my disappointment she then offered me some fresh-out-the-oven blonde chocolate chip brownies. I had money in my hand, and I was looking for a treat so I said sure and walked home with a half dozen.

Now what would have happened if after asking for the cookies the young lady had just said “I can’t find any” and walked away? Most likely I would have left disappointed and found my cookies elsewhere.

This situation happens all too often on the web. How many times have you been to a website and used the search bar to find a product only to be met with a page that says something like “sorry no results could be found for your search” and leaves you at a dead end? You’ve worked so hard to get people to your site and they are ready to buy something and you’ve basically said “I can’t find any” and walked away.

Why not instead offer some of your other products? Have your failed search page say “Sorry we don’t have what you were searched for. Perhaps you would be interested in…” It doesn’t always work but it’s surely better then the alternative. It also gives you the opportunity to show off some of your other products that the viewer may not have been previously aware of.

Check it out in action here by searching for “jetpacks”, I assure they don’t carry them.

If you would like to talk to us about setting this up on your site drop us an email at!

Till next time, stay well and busy, make friends and money! Oh, and by the way, the brownies were great!

A Picture Is Worth 1000 Words

In the fast placed world of social media and its relationship with your online business there is a new rising star. Pinterest is becoming more and more popular with internet users and retail companies.

So what is Pinterest?

Simply put, Pinterest is a place to share pictures. But it does go a bit deeper than that. So a user makes an account (currently you must be invited or sign up for a invite waiting list) using their Facebook or Twitter account, (which you can disconnect later if you wish) Pinterest looks to see if any of your friends are using Pinterest and adds them to your “follow” list. You can also choose to follow more people/companies as time goes on. Your “boards” are essentially categories in which you post or “pin” pictures, say, of your products with a short comment. Your followers will either see your pins on your company’s page or on the “home” page that feeds in all followed users pins. Once a pin is made users have the ability to “like”, which simply adds to the tally of “likes” under the picture and depending on their settings, shows up on their Facebook and/or Twitter account. A user can also comment on the pin and/or “re-pin” which takes the picture and adds it to their own board, allowing their followers to see it.

Pinning it.

So there are a few ways to pin. You can simply upload a photo from you computer, easy enough, but what if you want to pin a picture you are looking at online, do you now have to download the picture then upload it to Pinterest? Nope, they have that covered, when you sign-up (or later if you want) you install a small program whose icon sits next to your bookmarks. Whenever you see an image online that you like and would like to add to one of your boards you simply click the “pin it” icon and all the images on the page pop up for you to choose from and you add your comments and poof, it is added to your site for all to see. The final way, and one I think all retailers should have, to pin an image is to have a button on your product page (like the Facebook or Twitter button) which allows any visitor to pin it to there own board.

Why should my company join?

Why not? Any way that you can get your products more attention should be done, right? Right. This is especially true with the pin it social button. It is all well and good to post products to your own boards but the real viral power comes when people pin them to there own board. Your Facebook friends probably already know about a lot of your products but when they pin them to their own boards it allows a whole new group of people to see your stuff. When their friends re-pin and their friends re-pin you have just exposed potential thousands of new people to your products.
When someone pins a picture or product to one of their boards they not only can link to your site but can also include a price. Not to mention these links will vastly improve your SEO, the more links out there to your site the better.
Another great SEO benefit is that, unlike other links such as Facebook, your analytics will be able to tell you exactly which product interested a potential client, giving you a good idea which products should be displayed prominently on your site.
Another great idea is to hold a contest. Challenge your clients to get the most re-pins or to show the best picture of one of your products in action. Handing out a 50 dollar gift certificate to the winner may be well worth the exposure that the contest generates.

Where do I go from here?

Check it out for yourself! Or drop me a line at I will be happy to give you some advice, set you up with an account or apply a pin-it button to your product page, trust me it will be well worth it.