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"Timberline partners were real pros, and had business experience way beyond the Web “bubble”. They understood what it takes to run a business. They had worked successfully in retail. They understood timing, profit and loss, risk, and best of all, seemed to have a staff to handle everything we needed: Excellent design people who listen; experienced tech people; and even Internet marketing expertise for Web sites, something almost no other Web development firms even want to talk about." |
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Ray Allen
Owner
American Meadows
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www.americanmeadows.com |
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Partner with Timberline Interactive for eCommerce Success
We believe long-term partnerships ultimately lead to true success in Internet retailing. We see these relationships as win-win, and we combine our expertise in Internet marketing and eCommerce Web development to launch, maintain and build Internet retail channels that are successful and profitable.
That’s why we designed The Total eCommerce Package – a unique combination of a hosted state-of-the-art ecommerce platform, Web site development, and the marketing services to make it a success.
The Total eCommerce Package is built for your eCommerce success. The package, which involves a minimum 2-year partnership, includes Timberline’s flagship, TICommerce™ shopping cart, custom graphic design, and an array of marketing tools to help drive traffic and turn it into sales.
With the Total eCommerce Package you get:
1. TICommerce Shopping Platform – A custom-designed Web site built upon Timberline Interactive's TICommerce eCommerce shopping cart platform, a robust yet user friendly shopping cart system that is both flexible and fully-functional.
2. Marketing Services – It is essential to not only design a comprehensive Web site, but also to drive traffic to that site and turn it into sales. That’s why we incorporated the following monthly marketing services in the Total eCommerce Package:
- Web site and search engine optimization (SEO)
- Strategy: From the very beginning of the design process, Timberline creates Web sites that are optimized for strong search engine placement, as well as on-site usability.
- Implementation: Search engine algorithims change regularly. The Timberline staff stays ahead of these shifts through industry education and training, and applies this knowledge to your Web site to ensure continued search engine ranking.
- Management: Timberline regularly monitors your search engine status and takes the necessary steps to ensure the best possible results. We also regularly review the usability of your site and make improvements as needed.
- Pay-per-click (PPC) Campaigns
- Strategy: Extensive list research, product and audience analysis is conducted prior to embarking upon any PPC campaign. This will serve as the foundation for initial campaigns.
- Implementation: The Timberline team builds extensive, winning keyterm lists, and optimizes ads and landing pages, utilizing as many PPC engines as is appropriate for the best possible ROI.
- Management: Results are measured and analyzed, with an eye towards ROI and cost/conversion. Key metrics are continually reviewed and campaigns adjusted and modified according to results we see.
- Promotional email marketing
- Strategy: We work closely with your marketing team to determine the proper schedule, messaging and design for this key component of your online marketing efforts.
- Implementation: In addition to writing and designing effective email campaigns (usually two per month), Timberline Interactive works to maintain clean mail delivery and list hygiene.
- Management: The Timberline marketing team proactively monitors and analyzes campaign results to determine future steps.
- Reporting and analysis
- The Timberline team reports detailed monthly results of all online marketing initiatives, as well as relevant offline initiatives. In a service unique to Timberline, we analyze those results with you in monthly executive-level summary reports.
- A Timberline Client Services representative will proactively set monthly meetings (in person or via teleconference) to review results and decide upon future initiatives.
3. Technical Services – Technical services include monthly hosting, minor site changes and modifications, and system upgrades as outlined below:
- Webmastering: Timberline devotes three hours per month reviewing your site, with a keen eye toward improving functionality, adapting to changing search engine algorithms, and suggesting out-of-the-box merchandising and promotional ideas.
- Robust site hosting: Sites are hosted on the latest Hewlett-Packard enterprise-class Web and database servers, which are maintained and managed by Timberline (technical specs available upon request). Redundant server monitoring systems are in place that check server status every 15 minutes around the clock and notify Timberline staff members via pagers of any site problems.
- Changes & Updates: Up to two hours per month of site changes and updates, such as creation of new merchandising ideas, coupon codes, etc.
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If you’re a cataloger or Internet retailer, you should know more about Timberline’s Total eCommerce Package. Call Blake Ellis today at 866-388-8377 ext 201. |