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"Global-Z International's clients are worldwide. Business development via search engine marketing is a great medium for Global-Z. Timberline Interactive has brought us from "off the search engine radar" to above the fold on natural search results for virtually all our keyterms with their search-engine-friendly design. They're great to work with!" |
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Marty Shaw
Internet Marketing Manager
Global-Z International
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www.globalz.com |
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Proven eCommerce Marketing Strategies that Lead to Measurable Results
Once you’ve built it, will they come? While you may have traditional marketing s
trategies in place to drive business to your Web site, in order to actually grow
your online business, you must employ proven online marketing tactics.
The difference between Timberline and virtually any other Web development company
is that we view the launch of a new site as the beginning of a long-term
relationship rather than the end of a project.
Since the day we started working with Timberline
Interactive, we have managed to completely re-design the site, but also add much-needed
technical improvements behind the scenes. The reason all this has been accomplished
is simply the way Timberline works. Today, our Web site produces three times the
income our catalog ever did and it is No. 1 in its space and growing fast.
— R. A., American Meadows
We believe it is critical to build a comprehensive eCommerce marketing plan. Our
marketing specialists work directly with clients to help drive the right traffic
and achieve a measurable return on investment (ROI) through the following approaches:
- Pay-per-click (PPC) Management – From
keyterm list strategies to analysis and measurement, Timberline Interactive has
the experience to manage PPC campaigns that deliver targeted visitors and high ROI.
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Search Engine Optimization (SEO) - High visibility in top
search engines is key for driving new business
to your Web site. The Timberline marketing team implements leading edge and best
Web practice search engine optimization techniques to help increase your online
visibility.
- Email Marketing – The email marketing
landscape is continually shifting and Timberline prides itself on keeping pace with
the latest rules, regulations, technologies and deliverability issues. Email can
play a significant role in driving repeat business, and creating community with
your core customers.
- Email List Building – Smart emailing strategies
mean sending the right message to the right audience. Timberline will work with
you to quickly and profitably grow your opt-in house list.
- Froogle & Pay-for-inclusion (PFI) Feeds
– Froogle and pay-for-inclusion feeds can be very effective marketing techniques
for Internet. Timberline will work with you to evaluate the ROI potential and will
implement those that make the most sense for your business.
- Online Public Relations (PR) Services
– Where traditional public relations meets the Internet. Online PR can be a great
way to build content and optimize your site for the search engines.
- Content Building – In the current search
engine environment, content is king. Let Timberline Interactive’s expert copywriters
build out your site with keyword rich text that will greatly improve your rankings
in the major search engines.
- Link Building – Good, quality incoming
links are vital for search engine rankings. Timberline will work with your marketing
staff to increase the number and quality of the links coming into your site, which
should noticeably improve your search rankings.
- Data Integration – If you have large amounts
of data to process, our programmers can help you. Whether the task is data mining
from enterprise resources, creating synchronizing routines, normalizing data for
use in a database, or something else, Timberline can help.
- Direct Mail Consultancy – The Timberline
marketing team comes to the Internet from the traditional direct marketing world
and is happy to consult on your mail, catalog and other direct marketing programs.
- Web Analytics – Understanding what’s working
on your site and what’s not can mean the difference between profit and loss. The
Timberline team uses powerful Web analytics tools and knows how to use the data
to improve site performance.