Boost Online Sales Through Search Engine Feeds

Search engine data feeds or pay-for-inclusion (PFI) programs such as Froogle and Yahoo!’s Search Submit program can be very effective for eCommerce marketers. While the cost to use these programs varies, the results can be quite consistent if properly managed – they can increase traffic to your store and drive profitable sales. These engines offer a great way to get your site and products listed in the search engines, typically refreshing the data every 48 hours.

Timberline Interactive’s technical and marketing personnel have been recommending and orchestrating PFI feeds ever since the tools have been available online. In fact, we find these feeds are among the best performing weapons in the online marketing arsenal. Setting up the data structures for each engine is neither difficult nor expensive. It’s a win-win for most eCommerce businesses.

Pay-for-inclusion services at Timberline Interactive include:

• Evaluation – What are the best PFI engines for your product and store? Froogle is free, but do your customers and potential customers use this search engine? We will evaluate the PFI landscape to meet each individual customer’s needs.
• Feed structure set up – Timberline’s technical staff can compile product data in the proper format for each feed. For those customers using Timberline’s shopping cart technology, TICommerce, this process is especially simple and smooth.
• Monitoring – As in everything Timberline does, we will run reports to closely monitor the cost benefits of these programs for our clients and determine ROI.

Realize the benefits of Froogle, Yahoo! Search Submit and other pay-for-inclusion feeds today!  Call Bud Reed at 866-388-8377 ext 201.