Better Web Analytics Leads to Better Performing Websites

Publishing a Web site is not like publishing a book or a catalog. In fact, the beauty of the Web is that sites can be continually changed, and improved. But, how can you make intelligent decisions about your site? With Web analytics, marketers, webmasters and developers can make informed choices about how to improve a Web site and make it perform better. You cannot manage what you don’t measure.

Timberline Interactive monitors sets of key performance indicators for each eCommerce site we manage and uses proven industry standard Web analytics software to scrutinize the details of site performance and make intelligent improvements.

At Timberline, a Web analytics program includes:

• Evaluating general performance – Timberline can measure how your Web site is performing for different populations of visitors - those coming from different marketing campaigns, new site visitors vs. returning visitors, visitors from different regions, and more. With this insight, we can make improvements to landing pages and site content.
• Tracking conversion – What percentage of visitors buy? What percentage join your email list or request a catalog? On what page of the checkout process are you losing the most customers? By setting different “conversion” actions, we can understand the bottom line impact of a customer’s interaction with the site, and make changes to boost site performance.
• Monitoring visitor activity – Seeing where different kinds of visitors clicked and mapping and reacting to this activity can lead to longer customer visits and better online conversions.

Your site deserves serious analysis and Timberline can help! Call Bud Reed at 866-388-8377 ext 201.