All posts tagged Google Analytics

Checking mobile usage in Google Analytics

Do you know how many visitors are accessing your website via a mobile device?

Mobile commerce is one of the hottest topics being discussed in eCommerce. However, mobile commerce is tiny compared to overall web sales. According to Forrester’s Mobile Commerce Forecast, 2011 To 2016, retailers can expect an average of 2% of their online sales to be transacted using a mobile device in 2011. According to the report this number is expected to grow to 7% of total online sales by 2016.

Where do you fall on the spectrum? Do you need to have a bigger mobile presence? Do the math. If online sales via a mobile device is a significant dollar amount it is probably time to begin investing in a mobile solution for your website. You can’t know unless you’re reviewing the data. Start by checking monthly. If you have Google Analytics installed on your website you can check your mobile usage stats by going to Visitors > Mobile > Mobile Devices.

If you are using the new version of Google Analytics go to Visitors > Technology > Mobile


The Next Big Thing: Multi-channel Funnels

Want to see how all your marketing efforts work together to create a conversion? The new Multi-Channel Funnels feature in Google Analytics does this by showing you all the marketing efforts (or channels) a buyer interacted with prior to purchasing. It includes everything: organic search, paid search, affiliates, ads, social networks and more. Here’s an introductory video on multi-channel funnels.