All posts tagged Google Product Extensions

Google Product Extentions: U.S. School Supply

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I’ve pointed out product extensions before as a great way to increase AdWord effectiveness. Here’s another example of how powerful they can appear in relation to a growing number of product photos in the limited ad space Google provides. U.S. School Supply not only gets the usual blurb with the usual link, but five additional links, photos of product and price listings… all for no difference in the CPC (cost per click).

You can read more about enabling Google Product Extensions here.

Oh, and did you notice the stars in the lower right corner, next to the Pottery Barn ad (PBTeen.com)? That’s another neat little trick for increasing conversions from AdWords. It’s called “Seller Rating Extensions” and Google claims they get an average 17% higher CTR (click through rate) than ads without them. You can read more about them here.

Product Extensions Drive AdWord Conversions

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We’re always trying to find ways to increase conversions from AdWords, and here’s a great one. You can expand your AdWords listing with extremely specific merchandise information by enabling what Google calls “product extensions”. As you can see from the photo, when I search for “order soccer trophies online” I get the expected collection of ads down the right side of Google, but Dinn Trophy has enabled product extensions, so their ad stands out in the crowd. They’re paying the same CPC (cost-per-click) regardless of whether a user clicks on the main text or any of the specific offers within the product list.

So how do you get this working? This article from Google walks you through it. You need to be using Google Merchant Center, but you’re already doing that, right? :)